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For B2C tech brands to grow and stay relevant, the next wave of opportunity lies with younger generations. While technology feels second nature to most of us, Gen Z is different. They don’t just use tech; they shape it, living at the intersection of innovation and culture in real time.
Teads’ global study of 4,500 tech buyers identifies this generation as the signal for where brands must focus next to drive growth and loyalty. The findings reveal how technology, culture, and commerce now converge and why understanding Gen Z’s influence is critical for every B2C tech brand.
Earning their loyalty, however, is a different challenge. Their expectations, values, and behaviors redefine what meaningful engagement looks like. Teads’ global research across nine markets uncovers how Gen Z and other generations interact with brands online, what drives their decisions